- このトピックは空です。
-
投稿
-
The New Global Brands
Managing Non-Government Organizations in the 21st Century
by John A. Quelch🔥 The New Global Brands • Read More 🔥
- Author: John A. Quelch
- ISBN: 9780324320237 (032432023X)
- Language: english
- Release date: February 3, 2005
- Format: hardcover, 324 pages
- Publisher: Thomson South-Western
About The Book
THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY includes twelve Harvard Business School cases involving not-for-profit agencies and how these agencies establish brand identities worldwide. Agencies include Doctors Without Borders, Peace Winds Japan, CARE USA, and Oxfam America. Professors Quelch and Laidler examine these aid agencies in terms of their success or struggles with traditional marketing issues such as establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values.
Paperback book The New Global Brands by John A. Quelch read online on PocketBook. FB2 The New Global Brands on Dymocks. PDF ebook The New Global Brands download on Audible. FictionBook book The New Global Brands John A. Quelch buy for PC. Hardcover ebook The New Global Brands by John A. Quelch Android.
