(Audiobook) The Marketing Manager's Handbook by Eric Gagnon • 9781884640049

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The Marketing Manager's Handbook
Effective, Proven Marketing Techniques for Business-To-Business, Trade, Industrial and High Technology Markets
by Eric Gagnon

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• Author: Eric Gagnon
• ISBN: 9781884640049 (1884640044)
• Release date: January 28, 2003
• Format: paperback, 488 pages
• Publisher: Internet Media
• Language: english

About The Book

Effective Marketing presentation and execution is the difference between success or failure in your company's marketing program. The Marketing Manager's Handbook is the practical desktop reference for marketing managers who want to improve the implementations and effectiveness of their marketing programs to increase sales for their companies. The Marketing Manager's Handbook details the proven techniques required for the planning, development, presentation, and successful execution of marketing programs for companies of all sizes who sell their products in business-to-business, trade, and industrial markets.

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